Signage has always been an effective way for businesses to communicate with their customers.
At a glance, people can learn a lot about a business or event.
Over the decades, signage has evolved significantly. You don’t have to rely solely on words or images any more.
Signage has progressed to the technology space, creating numerous benefits for businesses like yours.
AR signage is here and it’s transforming the way you can interact with your customers by creating connections and interactive experiences that build customer engagement and boost brand recognition.
Could AR signage be right for your business? Keep reading to find out how it can make a difference.
What Is AR Signage?
AR, or Augmented Reality, signage takes advertising to the next level. AR signage allows your customers to take a journey with you by integrating digital content with the real world via a smartphone or tablet.
When someone scans an AR-enabled sign, they can view videos, animations, interactive experiences, or any other digital elements you want to include. Very quickly, a static sign can be brought to life by unlocking layers of interactive technology.
This cutting-edge marketing strategy takes potential customers beyond the realm of just viewing information. Instead, they become immersed in an interactive experience which can be really powerful! They are experiencing a dynamic and memorable moment, which will put your business at the front of their minds.
What Is Possible With AR Signage?
Rather than asking what is possible with AR signage, we should be asking what isn’t possible! The possibilities are virtually endless and you are only limited by your own imagination (or our designer’s imagination!)
Here are just some of the things you can do with AR signage:
- Transport your customers into a digital space where they can vote, comment or interact with content that is tailored to their interests
- Showcase video content, product demonstrations, or how-to guides
- Provide interactive instructions or tutorials
- Deliver promotional offers or special discounts
- Give virtual guides, directions or guided tours
- Deliver immersive storytelling or interactive brand experiences
This clever technology lets your customers step beyond what is directly in front of them on a sign and into an interactive world. It does something traditional signage simply cannot achieve.
The Benefits Of AR Signage
Investing in well designed AR signage can really have great benefits for your business, including:
- More Engagement: Instead of just looking at words or pictures, AR signs include interactive elements that capture people’s attention and encourage them to spend time engaging with your brand.
- Boosted Customer Experience: That greater engagement does more than get people to connect with your brand. It creates a memorable and immersive experience that leaves a lasting impression in people’s minds.
- Greater Personalisation: Instead of having the same signage and messaging everywhere, AR can offer you a way to customise the message individuals receive, providing a tailored experience based on anything from location to preferences.
- Better Brand Identity: It can be hard to display exactly what your brand is about by just describing it. But with AR, you can position your business as innovative and leverage cutting-edge technology to immerse people in your brand.
- Greater Information: There is only so much space on a single sign. But, AR opens up a portal of possibilities where you can deliver more information in a visually appealing and easy-to-understand way.
- Higher Conversions: The whole idea of signage and advertising is to get people to buy from your business. The engaging nature of AR can help boost your sales and your bottom line.
Is AR Signage Right For Your Business?
In short, yes! Traditional signage is effective, but AR signage takes it to the next level. You need eyes on your business, especially in the current competitive market, and the best way to do that is with an innovative signage solution designed specifically to grab attention – an AR sign!
AR signage gives you a fresh and exciting way to engage with potential customers. Not only can you capture their attention, but you can encourage them to interact with your business on the spot. Creating this instant engagement can make you memorable, building brand awareness and connection.
Another powerful element is the ability to personalise the experience people can have. Being able to customise what people in different locations or demographics see can make your marketing more relevant, appealing and effective.
Is It Time For AR Signage?
Does AR sound like something you need in your business ASAP? Then, you need a trusted expert who specialises in innovative and high quality signage solutions. Luckily, you are in exactly the right place as DB Signs is that expert!
We understand exactly how to integrate cutting-edge AR technology into beautifully designed signage to create truly engaging customer experiences. We will work with you to develop a custom signage solution that helps your business stand out while aligning with your marketing goals.
So, if you are ready to take your business signage to the next level, contact the DB Signs team today and start exploring the endless possibilities that AR signage can offer!
