Plenty of businesses are feeling the pinch of tougher economic times with the country reeling under a recession. But while the macro situation is well outside of your and our control (and we should never worry about things we cannot change), one aspect of your business which shouldn’t be neglected is your signage, shop front, and vehicle branding.
After all, a peeling billboard and faded wrap sends the wrong message – and when dollars are being pinched, there’s always a flight to quality. Be sure that your company maintains a professional look with appealing premises, fresh branding and quality signs which say, ‘we’re open for business, and want to see YOU, potential Customer’.
Signs, of course, never go out of fashion. They are popular in good and bad economic times because they are so effective, and they work around the clock. Rain or shine, your signs are always there speaking for you. There’s the literal language, of course, and that should convey your business’ ‘look and feel’. Then there’s the figurative language: What’s the sign look like? That goes beyond the image and extends to the structure, the quality, and the condition. Tat? Doesn’t send the right message, not by a long shot. Fresh, bright, attractive? Yes please.
There’s the visibility aspect of signs. A quality sign out there speaking for you increases your business’ prominence. When customers are a bit shy with their money, yours is the company that must stand out. Whether seen by existing or new customers, your signage should reach out, engage, and pull them in.
You want those customers choosing your business, not somebody else’s. It’s a competitive market out there, and your signs should clearly say ‘we’re the best’. A quality sign is a sign of a quality operator.
As your brand recognition goes up, so does your brand awareness. Doing your signage well stamps your authority on the market: you become the ‘go to’, not the ‘also ran’. Customers looking for the goods and services you provide will remember you with your ‘flash as’ signage rather than ‘company X’s’ peeling edifice around the corner.
That’s especially true for businesses out there attracting foot traffic or looking to catch the eye of passing motorists with a billboard or two. There’s only a split second in it (much of the time), so making that impression must happen immediately. Great sign? Great job.
What it all comes down to, of course, is helping draw attention to your business as the preferred supplier and the proven operator, whatever your field.
Yes, times are tough. But people still have needs that must be fulfilled, there are dollars out there, and with DB Signs’ experience and reach across the Tauranga area, we’re ready to help you with signs that say ‘We’re ready for your business’. Give us a call, and we’ll be happy to help.
